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We handle every step involved in getting media coverage, from planning to execution. Our public relations services include: |
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| Strategy & Brand Positioning |
| Every client has different objectives. We work with each client to ascertain those goals and map out the public relations strategy that will best accomplish their mission. That strategy forms the foundation of all PR efforts. We also help define a client's brand or company positioning, establishing targeted messages that mold identity. |
| Media Kits |
| Reporters need all kinds of information on a company's products or services, from press releases, fact sheets and product brochures to photos, corporate backgrounders and white papers. We assist clients in developing media kits that tell a company's story in a vibrant, effective manner. |
| Media |
| JW Public Relations thinks in ink. This means developing different story angles for different publications, matching the message to the medium, and shaping the pitch to sell the story. Through our media public relations efforts, our clients appear regularly in newspapers, trade publications, business magazines, syndicated columns, online publications, radio, television, and more. |
| Product Launches |
| We plant the seeds before launch, wave the flag on rollout, and keep the heat on long after the initial flurry of publicity is over. |
| Trade Show Support |
| We can arrange media appointments at trade shows, press conferences, coverage in show dailies, and nominations for show awards where applicable. |
| Writing Services |
| We are dedicated to crafting press releases, user stories and bylined articles for our clients. We understand what sparks a reporter's interest, how to differentiate our clients from their competitors, and how to craft a message to maximize placement opportunities using excellent public relations-all skills that are essential to creating good buzz. |
| Crisis Management |
| When a crisis hits, we move fast to help you control the damage. Whether the problem is corporate turmoil, poor earnings, a negative product review or defective product, good public relations can make all the difference. We can help you put the right spin on the situation, intervene with the press as needed, and protect your good name. |
| Website Development |
| JW Public Relations can assist you with securing a creative, eye-catching website that coordinates with your other marketing efforts. We can establish a solid online presence that is so important in today’s crowded online marketplace. |
| Special Events Planning and Execution |
| Whether it’s a new product or service launch, customer appreciation event or open house, we can handle the coordination of special events that attract customers and get the maximum media exposure. From planning the event through its flawless execution, we’re here to help you get the most out of your special event. |
| Newsletters |
Newsletters, as part of a PR campaign, help maintain a consistent stream of controlled information to your customers and key audiences. Effective newsletters provide value by offering information that the audience might not otherwise receive as well as reinforcing the company’s position as experts in their industry or market. The multiple uses of newsletters include:
• Build brand recognition in the market.
• Build a community of loyal readers who are likely to do business with your company.
• Influence buying decisions.
• Improve bottom line with marketing tools that cost less than classical marketing tools.
• Introduce new products, reposition old products, and move commodity products to branded products.
• Increase web site traffic by referring readers back to your web site.
• Increase web site traffic by increasing the number of pages indexed by search engines. |
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