STRATEGIC PR CAMPAIGNS

JW Public Relations provides comprehensive, strategic PR campaigns for businesses in most any industry. A public relations campaign may include finding the most newsworthy angles, developing press releases for targeted media, creating direct-to-consumer press releases, working with the media to develop positive coverage, creating and implementing social media campaigns, and more. Some small businesses may start with a do-it-yourself PR campaign using one of the JW PR Toolkits. In some cases, they may want help in creating a long-term strategy that is inexpensive but time consuming. JW Public Relations will develop an individualized, customized campaign appropriate for your business and objectives.

PRESS RELEASE WRITING

A press release is one of the easiest and most cost-effective ways of getting your message out when you have something to announce regarding your business. But to be effective, a press release must focus on the most newsworthy, interesting and unique element to emphasize the news angle. Press releases written for the media are not overt promotional tools to sell products or services. JW Public Relations develops newsworthy, well-written press releases that have the appropriate personality and tone to reflect your business. If there is a news angle, you can bet that we'll find it, and we can present it to the media with an appealing journalistic style. Our press release writing services are timely, efficient and comprehensive.

PRESS RELEASE DISTRIBUTION

While it's very important to have a great, well-written press release that is timely, interesting and newsworthy, it is also crucial that it gets in the right hands at the right media outlets. JW Public Relations offers comprehensive press release distribution services via a powerful media database, with access to every print, online and broadcast media outlet in the country. In some circumstances, a mass press release distribution can be beneficial. More often, a targeted press release distribution to media outlets that reach your target market can be much more effective. Of course, a newsworthy press release with the appropriate message for that market is essential. We also offer comprehensive press release writing services. Contact us today for a free consultation and estimate.

SOCIAL MEDIA

Social media over the Internet has rapidly claimed its place as an essential piece of a public relations campaign. It is the new form of spreading the news by word of mouth. Call it word of web. Ignore social media, and at best you miss a great opportunity for spreading the news about your company or organization. At worst, you lose control of the news about your business that skips across the Internet at a lightning pace, whether the news be good or bad, accurate or not. Social media such as Facebook or Twitter caught fire as a way for people to connect with friends and family; and maintain those connections by updating the events of their lives and spreading the word automatically to anyone interested. Yet social media quickly became an obvious channel for businesses wanting to stay connected with consumers in much the same way. The majority of businesses today have a website. But most business websites are a place to present information. Overall the websites are mostly static, focused on information about the company’s products or services, store hours, and contact info. Adding a Facebook page for the business, a Twitter account, and a blog begins a two-way conversation with current and potential customers. Don’t look at social media as something to add on once you can find the time. Rather, it should be an integral part of your public relations and marketing campaigns to broaden your company’s reach.

PR CONSULTING

For businesses that need a PR boost for a certain period of time, it can be more effective and economical to hire the JW Public Relations team to become your go-to PR consultant on an hourly basis. We can develop and implement a solid PR campaign efficiently and cost effectively. Call on us for a full-service PR campaign, where we'll create short-and long-term strategies and develop a public relations plan to meet your objectives. JW Public Relations can be your on-call PR team, accessible to you and the media 24/7.

MARKETING

Our marketing services include marketing strategy, advertising design and placement, collateral material design, email marketing, direct mail and more. We also provide comprehensive web design and development, including e-commerce sites.