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In this crowded marketplace, communicating the right message about your business or organization is crucial to building and maintaining a strong brand. It is imperative that you establish meaningful relationships with any audience that impacts your image and business customers, prospective customers, the media, employees, the community and others.
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JW Public Relations will get the positive media coverage that you want and need to succeed. In many ways, PR is more effective than mainstream advertising. Positive media coverage lends your business invaluable third-party credibility. Public relations can be one of the most cost-effective means of gaining positive exposure and building your brand.
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We provide every client with a focused plan to reach the right media and the right target audience. PR is not a one-size-fits-all proposition. Each business has its own demands and JW Public Relations has experienced professionals to match your company or organization's needs.
 
  • Five Steps to Effective PR Campaigns

    Small businesses, especially those just starting out, need every advantage they can get in order to get noticed in today’s online marketplace, as there are plenty of websites, plent Read More...

  • Creating Buzz through PR

    Producing buzz around a product or a service doesn’t necessarily mean spending hundreds or even thousands of dollars on an advertising campaign. Sometimes the greatest buzz costs nothing at all.

    Take Read More...

  • The Importance of Blogs

    There are four key ways to use blogs as part of your PR efforts. Firstly, you can easily monitor what people are saying about your business, your leaders, your market and your products. Secondly, it's important to participate in those conversations by commenting on other people's blogs. Thirdly, work with bloggers who write about your industry, company or products. Then begin to shape those Read More...

  • Common Sense Tips to Avoid Damaging Quotes

    It is astonishing to see how many intelligent, high-performing leaders cause catastrophic damage to their brand by making foolish comments or public gaffes. Thes Read More...

  • The New Rules of PR

    The press release used to be just that, targeted directly to journalists with the hope that it will lead to coverage. In the past (and some businesses still work with these "old rules"), a small audience of editors and reporters would receive press releases with a specific news angle. The release, especially if sent to trade journals, would be full of jargon that even the company's target Read More...

Testimonials

Since working with JW Public Relations over the past year, Wallpaper for Windows has received consistent, positive coverage, which isn't easy in the highly competive home decor market. We've had articles in major newspapers, an article in a national 5.6 million circulation magazine and been featu...

Larry Cashion, Wallpaper for Windows